Using Social Media to Increase Sales and Brand Awareness


Providers are continually launching advertising and marketing strategies in an hard work to encourage their brand and improve their sales. Some of these are remarkably profitable – Carlsberg’s slogan and promotion of ‘probably the greatest lager in the world’ generates superb manufacturer consciousness and reputation. This then contributes to elevated income and eventually increased earnings. Having said that, numerous of these corporations have huge marketing and advertising budgets. What if your organization can not afford to pay for these promoting initiatives? This is where Social media advertising and marketing arrives in. Most social media advertising ‘tools’ are totally free to use and can give the exact amount of marketing and advertising exposure whether you are just starting off out or are a big conglomerate. This posting points out how you can use social media promoting to enhance product sales at a fairly very low charge.

Firstly, let’s just dispel the fantasy that social media advertising and marketing does not lead to a immediate enhance in product sales. Right here are some illustrations to verify this: Sony announced in February that through Twitter they had acquired an extra £1million in product sales, Dell announced in June final calendar year that their presence on Twitter accounted for $3 million bucks enhance in sales. You may possibly argue that these are two big providers and they currently have a model track record. Nevertheless, other scaled-down companies have also knowledgeable enhanced gross sales by this variety of advertising. John Fluevog Boots & Shoes Ltd, a modest shoe creating business in Canada, described a 40% boost in gross sales in 2009, the similar calendar year it started social media internet marketing, this was not by opportunity.

So how can social media internet marketing add to increased gross sales for your business? Social media applications allow you access to tens of millions of persons. A television advert will arrive at the folks looking at at that time and lets for no conversation with the client. 1 tweet can attain tens of millions of men and women. Sainsbury’s for instance on a regular basis tweet their most up-to-date features. Any individual wanting to retain up with these can only abide by Sainsbury’s on Twitter. This provides a significantly even bigger potential customer foundation and will allow for sales to enhance, although also building model consciousness. Also, people today can answer to these tweets, which supplies a forum for buyer conversation and therefore customer insight. Your organization can emulate this, tweeting your promotions offers free marketing. If this is done creatively, it genuinely can boost profits and get your business seen.

Social media promoting works in a identical way to other kinds of advertising and marketing it is viral. A tiny corporation at first operates on a term of mouth foundation, people notify their buddies. This type of advertising, primarily Twitter and Facebook, function with the ‘friend’ strategy. Men and women can give you good reviews, advocate your products and tweet about your company. This entire social local community makes it possible for your firm’s identify and model to be viewed by a important quantity of persons. Ongoing use of social media above time makes brand name recognition and thus assists to enhance gross sales. A single of our clients, PeachorLemon, a automobile assessment web-site, received about a single hundred followers on Twitter within just a week. This is a hundred more folks who know about promotions and features, may tell their good friends, stop by the website or use other social media stores to mention PeachorLemon. All this results in manufacturer consciousness and above time greater use of the internet site, thus escalating its benefit.

The result social media can have on brand awareness is critical in the long term of modest companies advertising method. Model recognition is only a person way in which gross sales are greater, there are many other essential contributing variables. Nevertheless, as this report has shown, creating manufacturer recognition as a result of this new exiting variation of marketing and advertising can have a large impact on your enterprise and revenues.

Anthony O’Flynn

Supply by Anthony O’Flynn